This shampoo gently cleanses to protect color intensity and radiance. The hair is softer and the color is still just as intense and radiant after 12 shampoos*. In the core formula, a complex of rice peptides limits pigments fading for up to 12 shampoos*. Antioxidants tara tannins & sunflower sprouts extracts protect color radiance. Organic white mallow extract brings twice the shine to the hair.